Swee Cheong Watch
ROLEX NEW WATCHES 2023
With its latest creations, Rolex demonstrates its perpetual pursuit of excellence.
An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise. The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. It is through such efforts – bolstered by the ‘superlative’ vision that permeates the entire creation process down to the finest detail – that exemplary timepieces are formed, and prevail. Watches that, with time, become icons.