Privacy Policy

About Our Website

Swee Cheong Watch Sdn. Bhd. (SCW) is a company registered in Malaysia, is committed to protecting and respecting your privacy. This policy explains the basis on which personal information we collect from you will be processed by us. We are the data controller for the purpose of this policy. This Notice, together with our website terms of use, sets out the basis on which we will process any personal data obtained in connection with your use of and interaction with this website or any other online presence administered by us including our social media presences and our applications, (collectively referred to as “Website”).

This Privacy Policy is dated 1st November 2019 and subject to changes and the latest update will be posted on our website.

This policy explains the following:

(1) How do we collect information about you

(2) What information we may collect about you

(3) How we will use the information we collect about you

(4) To whom we will disclose and transfer your personal data

(5) Your choices and rights regarding the personal information you have provided to us

Our website has links to other websites especially official websites of brands we represent and of which we are the official authorized retailers. Our services may also require the use of third parties. These linked websites and other third-party websites may have their own privacy policies and we recommend you review them. We do not accept any responsibility or liability for the privacy practices of such third parties and your use of them is at your own risk.

How do we collect information about you?

Through our official website (www.sweecheong.com.my), we collect our customers’ data in the following ways:

Information provided by you through the following methods:

  • Email
  • Contact Form
  • Appointment Form
  • Information collected using digital analytics through visiting our website and interactions with all our social media channels.

What information do we collect about you?

Information provided by you

When you contact us using our email, contact form, appointment form and including all our social media channels. All information provided by you will be part of the data we collect about you.

When you write to us or fill out a contact form providing your name, location, email address, telephone number, preferences, etc., we use your data for answering your questions, sending you information or performing tasks as part of our services as requested by you.

When you answer one of our requests and provide us personal data such as name, age, occupation, etc., then we may use this data to analyze the query results and draw conclusions therefrom.

When you consent to receive marketing information where prompted, then we use your data to send you promotional materials and other communications, to communicate with you about special events, contests, programs, offers, surveys and market research, to provide advertisements to you about our products and services.

Payment Information

Since all our transactions are carried out at our points-of-sales and we do not ship our products, we do not require your credit card or banking information through the data collection methods as specified above. We will not accept any responsibility or liability for any transactions carried out between you and any parties through our website unless it has been verified by us.

Digital Analytics

Our website uses cookies and other mechanisms to collect log and analytical information, such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use (Technical Data) to help analyse how visitors use the site and to compile statistical reports on website activity.

Rolex Cookie Policy

While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA which applies the following Cookies Policy.

How we will use the information we collect about you

We may legally use and retain your personal data you provide to us when requesting for information with regards to our products and services.

These may include; responding to your inquiry or request; contacting you about any products or services in respect of your inquiry or request and taking steps you ask of us with a view to entering into a transaction at our points-of-sales.

Providing the Services to You – Customer

We may legally use your personal data on the basis that processing is necessary for the performance of delivering our products and services under the transaction between you and SCW, including to respond to your inquiries; to contact you about any products or services requiring your attention and to provide you with information about the products and services we offer.

We may analyze certain types of information that you submit to us included in the content of your chats and emails with our members of our sales team for the legitimate interest of solely improving the products and services we offer to you.

We may share your personal data with our brand partners and suppliers for the performance of delivering our products and services to you. Our brand partners and third party’s links through our website (including all our social-media platforms) will have their own privacy policies and terms and conditions.

Compliance and prevention of Fraud and Illegal Activity

We may process personal data for the legitimate interests of ensuring that use of our online services is lawful and non-fraudulent, does not disrupt the operation of our services, does not harass our staff or other individuals, and to enforce our legal rights and comply with our legal obligations.

We process personal data for the legitimate interest of serving our customers by retaining records of customer purchases and transactions.

Where we reasonably believe that you are or may be in breach of any of the applicable laws, we may use your personal information to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content.

Marketing

We use various forms of marketing to provide you with promotional materials about our products and services.

We may process your information for the purposes of marketing (or pass your information on to our band partners for marketing purposes) in accordance with our legitimate interests to send you information about our products and services.

Digital Analytics

Our website uses cookies and other mechanisms to collect log and analytical information, such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use (Technical Data) to help analyse how visitors use the site and to compile statistical reports on website activity.

As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions and patterns.

We process this information to understand how visitors use our website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our website, and we aggregate this information together so we know that).

This processing is necessary for us to pursue our legitimate interests in improving our website and providing a better service and source of information to visitors.

We may receive the above data about you from Google, Inc. (based anywhere) through their Google Analytics platform.

When you visit our Website, these analytics service providers may collect the following data, which will almost always be anonymized and aggregated before reporting back to us:

  • Number of visitors to our Website
  • Pages visited while at the Website and time spent per page
  • Page interaction information, such as scrolling, clicks and browsing methods
  • Websites where visitors have come from and where they go afterward
  • Page response times and any download errors
  • Other technical information relating to the end-user devices, such as IP address or browser plug-in

To whom we may disclose your Personal Data

We may share your personal data with any member of SCW, including our brand partners, officers, employees, agents, and advisers, may disclose your personal data to any of the following parties for any of the purposes:

Any member of the SCW at any location in or outside Brunei Darussalam, including any of our officers, employees, agents or directors.

Professional advisers (including lawyers), third-party service providers, agents or independent contractors providing services to support SCW’s business.

Our business and brand partners who may provide their product or service to you.

Any person to whom disclosure is allowed or required by local or foreign law, regulation or any other applicable instrument.

Any court, tribunal, regulator, enforcement agency, or any other authority (including any authority investigating an offense) or their agents and fraud prevention agencies.

Any institution to conduct checks for fraud prevention and detection of crime purposes.

Anyone we consider necessary in order to provide services in connection with a product and service, located in any jurisdiction.

Swee Cheong Watch does not disclose Personal Data to third parties except when we have your consent or deemed consent, is required by law or where we have engaged contractors or data intermediaries. Any such third parties whom we engage are required to comply with the PDPA.

Security

You should be aware that the Internet is not a secure form of communication and sending us any personal data over the Internet carries with it risks including the risk of access and interference by unauthorized third parties. Information passing over the Internet may be transmitted internationally (even when sender and recipient are in the same country) via countries with weaker privacy and data protection laws than in your country of residence. Although our website system is reasonably secured, we shall not accept any responsibility or liability for the privacy practices of such third parties and your use of them is at your own risk.

Your choices and rights regarding the personal information you have provided to us

You have the right to request from us for rectification or deletion of your personal data. Similarly, you can request us to restrict the processing of your personal data, in particular, to object to the processing of your personal data for direct marketing purposes.

You may withdraw your consent that allows us to process your personal data for the indicated purposes at any time.

Rolex Privacy Notice.

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies Policy of www.rolex.com are sole applicable.

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