Rolex

DATEJUST 31

Oyster, 31 mm, Oystersteel white gold and diamonds

M278344rbr-0023

Price: RM 43,600*
i *All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability

Rolex
DATEJUST 31
Oyster, 31 mm, Oystersteel white gold and diamonds
M278344rbr-0023

Price: RM 43,600*
i *All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability
m278344rbr-0023_modelpage_front_facing_landscape m278344rbr-0023_modelpage_laying_down_landscape m278344rbr-0023_modelpage_in_box_landscape m278344rbr-0023_modelpage_on_tray_landscape
REFERENCE

278344RBR

MODEL CASE

Oyster, 31 mm, Oystersteel, white gold and diamonds

BEZEL

Domed, set with diamonds

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

CALIBRE

2236, Manufacture Rolex

POWER RESERVE

Approximately 55 hours

BRACELET

Oyster, flat three-piece links

DIAL

Dark grey

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

m278344rbr-0023_modelpage_on_wrist_landscape m278344rbr-0023_modelpage_on_wrist_portrait

DARK GREY DIAL

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

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DIAMOND-SET BEZEL

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

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WHITE ROLESOR

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

white_rolesor-oystersteel_and_white_gold-steel-white-gold

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Swee Cheong Watch is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the de-sign comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

 

 

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Contact Us

Please specify your preferred mode of contact and we will respond as quickly as possible!

 
 
 
 
 
 
 
 
 
 

*I have read and accepted the terms and conditions and privacy policy.

I accept receiving marketing information about Rolex from Swee Cheong Watch Sdn Bhd.

 
 

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*All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.