Rolex

DATEJUST 31

Oyster, 31 mm, yellow gold

M278278-0038

Price: RM 124,000*
i *All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability

Rolex
DATEJUST 31
Oyster, 31 mm, yellow gold
M278278-0038

Price: RM 124,000*
i *All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability
M278278-0038_modelpage_front_facing_landscape M278278-0038_modelpage_laying_down_landscape M278278-0038_modelpage_in_box_landscape M278278-0038_modelpage_on_tray_landscape
REFERENCE

278278

MODEL CASE

Oyster, 31 mm, Oystersteel, yellow gold

BEZEL

Fluted

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

CALIBRE

2236, Manufacture Rolex

POWER RESERVE

Approximately 55 hours

BRACELET

President, semi-circular three-piece links

DIAL

Black mother-of-pearl set with diamonds

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

M278278-0038_modelpage_on_wrist_landscape M278278-0038_modelpage_on_wrist_portrait

MOTHER-OF-PEARL DIAL

Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

mother-of-pearl_dial-yellow_gold-51738_y_31

THE FLUTED BEZEL

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

the_fluted_bezel-yellow_gold-50597

18 CT YELLOW GOLD

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

18_ct_yellow_gold-yellow_gold-yellow-gold

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Swee Cheong Watch is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the de-sign comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

 

 

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Contact Us

Please specify your preferred mode of contact and we will respond as quickly as possible!

 
 
 
 
 
 
 
 
 
 

*I have read and accepted the terms and conditions and privacy policy.

I accept receiving marketing information about Rolex from Swee Cheong Watch Sdn Bhd.

 
 

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*All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.