Rolex

DATEJUST 31

Oyster, 31 mm, Oystersteel and Everose gold

M278271-0016

Price: RM 50,950*
i *All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability

Rolex
DATEJUST 31
Oyster, 31 mm, Oystersteel and Everose gold
M278271-0016

Price: RM 50,950*
i *All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability
m278271-0016_modelpage_front_facing_landscape m278271-0016_modelpage_laying_down_landscape m278271-0016_modelpage_in_box_landscape m278271-0016_modelpage_on_tray_landscape
REFERENCE

278271

MODEL CASE

Oyster 31 mm, Oystersteel and Everose gold

BEZEL

Fluted

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

CALIBRE

2236, Manufacture Rolex

POWER RESERVE

Approximately 55 hours

BRACELET

Jubilee, five-piece links

DIAL

Silver set with diamonds

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

m278271-0016_modelpage_on_wrist_landscape m278271-0016_modelpage_on_wrist_portrait

Silver dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist.
Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

silver_dial-oystersteel_and_everose_gold-50977_g_31

THE FLUTED BEZEL

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.

the_fluted_bezel-oystersteel_and_everose_gold-50728

EVEROSE ROLESOR

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

everose_rolesor-oystersteel_and_everose_gold-steel-pink-gold

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Swee Cheong Watch is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the de-sign comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

 

 

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Please specify your preferred mode of contact and we will respond as quickly as possible!

 
 
 
 
 
 
 
 
 
 

*I have read and accepted the terms and conditions and privacy policy.

I accept receiving marketing information about Rolex from Swee Cheong Watch Sdn Bhd.

 
 

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*All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.