Rolex

DATEJUST 31

Oyster, 31 mm, Oystersteel and yellow gold

M278243-0002

Price: RM 41,550*
i *All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability

Rolex
DATEJUST 31
Oyster, 31 mm, Oystersteel and yellow gold
M278243-0002

Price: RM 41,550*
i *All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability
m278243-0002_modelpage_front_facing_landscape m278243-0002_modelpage_laying_down_landscape m278243-0002_modelpage_in_box_landscape m278243-0002_modelpage_on_tray_landscape
REFERENCE

278243

MODEL CASE

Oyster, 31 mm, Oystersteel and yellow gold

BEZEL

Domed

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

CALIBRE

2236, Manufacture Rolex

POWER RESERVE

Approximately 55 hours

BRACELET

Jubilee, five-piece links

DIAL

White

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

m278243-0002_modelpage_on_wrist_landscape m278243-0002_modelpage_on_wrist_portrait

WHITE DIAL

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from 18 ct gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

white_dial-oystersteel_and_yellow_gold-50738_g_31

YELLOW ROLESOR

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

yellow_rolesor-oystersteel_and_yellow_gold-steel-yellow-gold

The Jubilee bracelet

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.

the_jubilee_bracelet-oystersteel_and_yellow_gold-50736

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Swee Cheong Watch is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the de-sign comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

View all models

 

 

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Contact Us

Please specify your preferred mode of contact and we will respond as quickly as possible!

 
 
 
 
 
 
 
 
 
 

*I have read and accepted the terms and conditions and privacy policy.

I accept receiving marketing information about Rolex from Swee Cheong Watch Sdn Bhd.

 
 

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*All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.